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Advertise
RATES | DEADLINE | GET STARTED | TOP 10 REASONS
Contact the Ferndale Enterprise to begin your campaign in the Enterprise today!
Phone: (707) 786-4611
Email: editor@ferndaleenterprise.us
Write: The Ferndale Enterprise, P.O. Box 1066, Ferndale, CA 95536
Visit: 600 Main Street, Ferndale, CA
Fax: (707) 786-4311
Advertising Rates
| Black & white rates |
| Open rate, per column inch |
$5.95 |
| Front page (max. ad size 6 col. inches - 2 x 3), per inch |
$6.95 |
| Commission & cash discount |
| 15% to agencies |
| Special classifications |
| Meeting notices (civic organizations), weekly, per year |
$85.00 |
| Political |
General rates apply |
| Legal notices: |
| Fictitious Business Name Statements - one name, four runs |
$50.00 |
| Additional names, per name |
$5.95 |
| ABC notices, three times |
$33.00 |
| Notice of petition to administer estate, per run, per col. inch |
$5.95 |
| Classified rates |
| 20 words or less |
$5.60 |
| 10 cents per word over 20 |
| Volume contract discounts |
| Within one year: |
| 250 column inches |
$5.55 |
| 500 column inches |
$5.35 |
| 750 column inches |
$5.20 |
| 1000 column inches |
$5.10 |
| 1400 column inches |
$4.80 |
| 1600 column inches |
$4.40 |
| 2000 column inches |
$3.95 |
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| Prepared Inserts |
| Tabloid page size: |
| Single sheet |
$175.00 |
| 4-page |
$325.00 |
| Guaranteed position |
20% minimum |
| Mechanical measurements |
| Printing process: Offset |
| 6 columns, 10.25”x 21.5”, 1 col = 1.6”, 2 col = 3.33”, 3 col = 5.06”, 4 col = 6.79”, 5 col = 8.52”, 6 col = 10.25” |
| Depth 21 inches |
| Electronic files |
| Send transmissions as .eps, .pdf or .jpg |
| ROP depth requirements |
| Ads 19.5 inches deep and over are charged full depth. |
| Circulation |
| Established 1878 |
| Per copy price: |
$1.00 |
| Thursday (paid): |
1,600 |
| Readership*: |
5,000 |
| Deadline |
| 4:00 PM Friday prior to publication date |
| Ownership |
| Publisher: |
Caroline Titus |
| Editor-in-Chief: |
Caroline Titus |
| Owned by: |
Cages Publishing, Inc. |
| * Based on readership survey of January 1998, The Enterprise has 2.5 readers per copy. |
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Deadline
The deadine for placing an ad in the Enterprise is 4:00 PM on the Friday before publication of the issue in which the ad is to appear. The Enterprise is published every Thursday.
10 Reasons to Advertise with
The Ferndale Enterprise
1. MARKET PENETRATION
A total of 1,500 Ferndale Enterprises reach homes in Humboldt County and other areas each week, read by an estimated 4,000 readers according to our latest readers’ survey. With 630 households in Ferndale, that's an extremely high “penetration” ratio for the Victorian Village. If you want to reach Ferndalers, the Enterprise is the best way.
2. PAID CIRCULATION
Our newspaper isn’t a free “throwaway.” It is an invited, valued guest in the homes of our readers.
3. NATIONAL PRESENCE
We send hundreds of papers each week to readers across the U.S. Those readers have a great interest in Ferndale and will remember your business when they visit.
4. COMPETITIVE RATES
Our per column inch rate of $5.95 is extremely competitive compared to other weekly newspapers.
5. AWARD-WINNING CONTENT
The news in our papers is as local as you can get. We often run exclusive stories that are picked up later by neighboring weeklies and the county’s daily paper. We have brought home 16 state and national awards home in the past nine years. Our news really is “All About Us.”
6. AD DESIGN ALWAYS FREE
No “makeup” fees or the like. Professional composition included in the ad price.
7. PROVEN SUCCESS
In any given week, we have more than 50 businesses advertising in our newspaper, including the most prosperous.
8. LOCAL MEDIAN INCOME
Ferndale has one of the highest per capita incomes in the county. That means buying power and the way to reach those customers is through The Ferndale Enterprise.
9. WE WON’T LOSE YOU IN THE SHUFFLE
Our paper may be small, but you can bet we are read cover to cover. That means your ad, as is the case in bigger papers, won’t be lost in the shuffle. Even the smallest of ads are read because people are interested in the news, businesses and services that directly affect them in our community.
10. WE’RE FUN!
Finally, advertising in The Enterprise means joining in the fun. While we take our news business extremely seriously, we also like to lighten things up a bit, what with Jack’s Corner, Quote of the Week, Ruminations and From the Back Pew.
The Ferndale Enterprise . . .
Ferndale’s oldest business.
Celebrating 131 years of chronicling Ferndale’s history week in and week out!
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“Advertising our weekly menu for our dinners-to-go and catering business has really paid off. The minute our ad hit the front page of The Ferndale Enterprise, the phone started ringing with orders. I would recommend to any business, serious about reaching Ferndale consumers, to try The Enterprise. It sure worked for us!”
— Sage Dixon and Carmen Neitche
The Perfect Palate
Isn’t it time you told 4,000 dedicated Enterprise readers about your business?
“I love what I do and am blessed to be so successful with my pet sitting service here in Ferndale. Thanks to your great advertising, my business continues to grow steadily.”
— Bethel Laborde
Sparky’s Pet Sitting
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